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Denisse Sánchez

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Elemento Dorado

Elemento Dorado

Elemento Dorado

A visual identity shaped by simplicity, intention, and organic beauty. I created this identity to reflect the idea that authenticity is found in what is natural and unique: not perfect, but full of character.

The result is a brand universe that is both personal, refined, and subtly assertive. From the symbol to the color palette, each element reinforces a sense of quality and accessibility, celebrating individuality through jewelry designed to be worn daily and loved.

Client

Elemento Dorado

Services

Visual identity

Industry

Mode

Date

2025

A visual identity shaped by simplicity, intention, and organic beauty. I created this identity to reflect the idea that authenticity is found in what is natural and unique: not perfect, but full of character.

The result is a brand universe that is both personal, refined, and subtly assertive. From the symbol to the color palette, each element reinforces a sense of quality and accessibility, celebrating individuality through jewelry designed to be worn daily and loved.

Client

Elemento Dorado

Services

Visual identity

Industry

Mode

Date

2025

Graphic design

The visual identity of Elemento Dorado was conceived as a subtle alliance between modernity and authenticity. It reflects the brand's philosophy: to value what is unique, artisanal, and meaningful.

The choice of rounded and balanced shapes, combined with a sober and luminous palette, evokes the warmth of craftsmanship while asserting a contemporary and accessible aesthetic.

This identity aims to embody a discreet elegance, highlighting the beauty of the imperfect and the power of handmade.

Elemento Dorado thus celebrates individuality and singularity: an invitation to wear, give, or collect pieces that tell a story, through a simple, timeless, and deeply human visual language.

Symbol

Symbol

I designed the brand's symbol as an abstract and artistic form, intended to embody a modern and sensitive spirit. Through its clean design, it establishes a link between the physical world and the spiritual world, translating the beauty of authenticity as well as the fluidity of imperfection, which are at the heart of the brand's philosophy.

In its organic lines and delicate curves, this symbol celebrates what is unique and alive, subtly revealing the letters E and D hidden within.

This graphic choice reinforces the idea that true identity reveals itself discreetly, without ever forcing, and that the strength of a sign sometimes lies in what it does not explicitly say.

I designed the brand symbol as an abstract and artistic form, intended to embody a modern and sensitive spirit. Through its clean design, it establishes a connection between the physical world and the spiritual world, translating the beauty of authenticity as well as the fluidity of imperfection, which are at the heart of the brand's philosophy.

In its organic lines and delicate curves, this symbol celebrates what is unique and alive, subtly revealing the letters E and D hidden within.

This graphic choice reinforces the idea that true identity reveals itself discreetly, never forcing, and that the strength of a sign sometimes lies in what it does not explicitly say.

I designed the brand symbol as an abstract and artistic form, intended to embody a modern and sensitive spirit. Through its clean design, it establishes a link between the physical world and the spiritual world, translating the beauty of authenticity as well as the fluidity of imperfection, which are at the heart of the brand's philosophy.

In its organic lines and delicate curves, this symbol celebrates what is unique and alive, subtly revealing the letters E and D hidden within.

This graphic choice reinforces the idea that true identity reveals itself discreetly, never forcing, and that the strength of a sign sometimes lies in what it does not explicitly say.

All projects

All projects

All projects