Graphic design
The creation includes: An iconic logo, symbolizing both the diversity of disciplines and the unity of sport. A vibrant color palette, evoking the vitality and diversity of athletes and supporters. A bold typography, capturing the energy and precision inherent to competition. A flexible graphic universe, designed for seamless integration across different digital and physical media: displays, textiles, signage, and social media.
The project draws inspiration from the concepts of freedom, excellence, and energy, elements at the heart of the spirit of athletics. The goal was to design a dynamic, modern, and adaptable identity that reflects passion and movement while remaining inclusive for the European audience. This project conveys a strong ambition: to redefine the image of European athletics and provide it with an identity that inspires future generations.
