AtypI Austin 2024

AtypI Austin 2024

AtypI Austin 2024

The Atypl 2024 conference will take place in Austin on the theme of “variation(s).” The goal is to create the overall visual identity (print & web) for this event. 

Type

School project

Services

Branding,
Art Direction

Industry

Education,
Graphic Design

Date

2023

The Atypl 2024 conference will take place in Austin on the theme of “variation(s).” The goal is to create the overall visual identity (print & web) for this event. 

Type

School project

Services

Branding,
Art Direction

Industry

Education,
Graphic Design

Date

2023

Creative Design

The goal of this project was to design a comprehensive, flexible, and bold visual identity capable of capturing the spirit of transformation and adaptability embodied by the theme. The proposed solution is based on a modular system that encourages the creation of multiple variations while maintaining strong graphic consistency.

We opted for evolving patterns, directly inspired by the geometric and organic structures specific to typography. This modular system ensured visual continuity while offering great freedom of adaptation, in line with the central idea of variation.

This project was carried out as part of a team effort, with each member contributing their creativity and skills to bring this shared vision to life.