Creative Design
The design includes: An iconic logo, symbolizing both the diversity of disciplines and the unity of sport. A vibrant color palette, evoking the vitality and diversity of athletes and fans. Bold typography, capturing the energy and precision of competition. A flexible graphic universe, designed for seamless integration across various digital and physical media: displays, textiles, signage, and social media.
The project draws inspiration from the concepts of freedom, excellence, and energy, elements that lie at the heart of the spirit of athletics. The goal was to design a dynamic, modern, and adaptable identity that reflects passion and movement while remaining inclusive for the European public. This project reflects a strong ambition: to redefine the image of European athletics and give it an identity that will inspire future generations.
This project was carried out as part of a team effort, with each member contributing their creativity and skills to bring this shared vision to life.