Brand Identity Creation
My mission in this project was to create the graphic identity for a new app called L'instigateur. Launched at the end of 2023 in the city of Bordeaux, in France, this revolutionary app recommends the best places to have lunch, dinner, a snack, or simply grab a coffee or a drink with friends. What's more, it offers exclusive discounts!
My approach was to create a fresh, eye-catching, and fun identity. I started with a geometric logo that was meaningful and easily recognizable. I then combined my idea of a fresh identity with my choice of fonts that were easy to read and pleasing to the eye. I also wanted to play with colors and different illustrations to enhance the fun and eye-catching aspect.
